Purpose The purpose of this paper is to bring a communication management perspective to how nations might use their involvement in humanitarian responses to refugee crisis in attempts to improve their global standing through a case study of Turkish efforts during the Syrian Civil War....

Purpose – The purpose of this paper is to examine the conceptualization of nation/place branding campaigns based on storytelling and the role of Web 2.0 as facilitator in these endeavors. Design/methodology/approach – The authors share their experiences with Turkayfe.org – a social...

Purpose – The purpose of this paper is to analyse how Twitter is utilized by five prominent American destination marketing projects (Illinois, San Francisco, Idaho, Texas, and Milwaukee) to understand the overall trends and usage patterns of microblogging, and the relation of social media...