Preface -- 1. Marketing rural tourism: experience and enterprise -- 2. Re-imagining rurality -- 3. The politics of place marketing -- 4. Rural firms -- 5. Tourists in rural settings -- 6. Rural residents and tourism -- 7. Evaluating the future.

Purpose: This study aims to explore consumption practices of new middle-class Indian women to explicate how they are challenging traditional social norms and redefining their identity through their consumption practices. Design/methodology/approach: A total of 32 semi-structured and...

In this paper, we employ what we term as "the ethical dimension in political market orientation (PMO)" framework to underline how an integration of information from relevant stakeholder groups can inform the formulation of market-oriented, yet ethical policies. Against the backdrop of India’s...