The idea of the Naples Forum started after a discussion about marketing theory, whose discipline needed new approaches, new grand theories, renewed paradigms. Intriguing issues such as complexity, system thinking, human behavior, competitiveness and service systems were addressed, but we were...

The Naples Forum on Service is a biennial research conference. The three past forums have been characterized by original and stimulating discussions upon the forum themes with the three scientific pillars represented by Service Dominant logic, Network & Systems Theory and Service Science (look...