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One brand, many trajectories : narrative navigation in transmedia
Feiereisen, Stephanie; Rasolofoarison, Dina; Russell, … - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 651-681
Persistent link: https://www.econbiz.de/10012799035
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Cultural diversity in television narratives : homophilization, appropriation, and implications for media advocacy
Russell, Cristel Antonia; Schau, Hope Jensen; Crockett, … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 119-130
Persistent link: https://www.econbiz.de/10009774919
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When narrative brands end : the impact of narrative closure and consumption sociality on loss accommodation
Russell, Cristel Antonia; Schau, Hope Jensen - In: Journal of consumer research : JCR ; an … 40 (2013/14) 6, pp. 1039-1062
Persistent link: https://www.econbiz.de/10010353454
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Expanding the agenda of research on product placement : a commercial intertext
Russell, Cristel Antonia - In: Journal of advertising 48 (2019) 1, pp. 38-48
Persistent link: https://www.econbiz.de/10012201392
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Identity projects and the marketplace
Schau, Hope Jensen - In: Consumer culture theory, (pp. 19-39). 2018
Persistent link: https://www.econbiz.de/10012029997
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A framework of brand contestation : toward brand antifragility
Dietrich, Daniel; Russell, Cristel Antonia - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 682-708
Persistent link: https://www.econbiz.de/10012799037
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Empowerment as latent vulnerability in techno-mediated consumption journeys
Del Bucchia, Céline; Lancelot Miltgen, Caroline; … - In: Journal of business research : JBR 124 (2021), pp. 629-651
Persistent link: https://www.econbiz.de/10012493991
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When a correction contradicts : countermessages may increase adolescents' ambivalence in response to drinking-related narratives
Russell, Cristel Antonia; Hamby, Anne M.; Russell, Dale W. - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 395-411
Persistent link: https://www.econbiz.de/10012004059
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Consumers' responses to Facebook advertising across PCs and mobile phones : a model for assessing the drivers of approach and avoidance of Facebook ads
Lancelot Miltgen, Caroline; Cases, Anne-Sophie; … - In: Journal of advertising research 59 (2019) 4, pp. 414-432
Persistent link: https://www.econbiz.de/10012159852
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Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia; Russell, Dale W.; Morales, … - In: Journal of advertising research 57 (2017) 1, pp. 38-52
Persistent link: https://www.econbiz.de/10011707660