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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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The end of branding : what really drives consumers to buy: marketing that's targeted to real-world buying behavior
Rutschmann, Marc
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2015
Persistent link: https://www.econbiz.de/10011285502
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Taktiken im Marketing : wie bewegen wir den gleichgültigen Kunden? : denn der Brand tut's nicht mehr
Rutschmann, Marc
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Marketing review St. Gallen : Marketingfachzeitschrift …
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pp. 86-89
Persistent link: https://www.econbiz.de/10011965340
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