Gülsoy, Tanses; Özkanlı, Özlem; Lynch, Richard - In: Management Research Review 36 (2012) 1, pp. 4-32
Purpose – This paper aims to present the case study of Arçelik, which has become Turkey's leading manufacturer and exporter of home appliances, as a means of offering insight into why, how and with what results companies from developing countries expand internationally....