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Consumer engagement in online...
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Consumer behaviour
26
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26
Brand image
18
Markenimage
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Brand management
16
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16
Customer satisfaction
12
Beziehungsmarketing
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Ekinci, Yuksel
56
Nunan, Daniel
34
Japutra, Arnold
13
Di Domenico, MariaLaura
8
Molinillo, Sebastian
7
Simkin, Lyndon
7
Can, Ali Selcuk
5
Stone, Merlin
4
Dawes, Philip L.
3
Di Domenico, Giandomenico
3
Gursoy, Dogan
3
Marbach, Julia
3
Riley, Michael
3
Whyatt, Georgina
3
Woodcock, Neil
3
Altinay, Levent
2
Aravopoulou, Eleni
2
Bang, Nguyen
2
Birks, David F.
2
Casaló, Luis V.
2
Flavián Blanco, Carlos
2
Ghaffari, Mahsa
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Gordon-Wilson, Sianne
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Guinalíu, Miguel
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Insley, Victoria
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Malhotra, Naresh K.
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Massey, Graham R.
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Pino, Giovanni
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2
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2
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2
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2
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2
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International journal of market research
12
Journal of business research : JBR
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of hospitality marketing & management
4
European Journal of Marketing
3
International Journal of Contemporary Hospitality Management
3
Journal of marketing management : MM
3
Journal of retailing and consumer services
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
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2
Mastering business research methods
2
The Bottom Line
2
The service industries journal
2
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2
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1
Business horizons
1
European journal of marketing
1
Handbook of hospitality marketing management
1
Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Consumer Studies
1
International Journal of Culture, Tourism and Hospitality Research
1
International Journal of Retail & Distribution Management
1
International journal of business environment : IJBE
1
International journal of consumer studies
1
International journal of hospitality management
1
International journal of retail & distribution management
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Journal of Small Business Management
1
Journal of advertising
1
Journal of business ethics : JOBE
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing Intelligence & Planning
1
Marketing Review St.Gallen
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Mastering Business Research Methods
1
New technology, work and employment
1
Psychology & Marketing
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ECONIS (ZBW)
75
Other ZBW resources
14
BASE
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EconStor
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OLC EcoSci
1
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1
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
2
Brand marketing, big data and social innovation as future research directions for engagement
Calder, Bobby J.
;
Malthouse, Edward C.
;
Maslowska, Ewa
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10011483116
Saved in:
3
Positively and negatively valenced customer engagement: the constructs and their organizational consequences
Marbach, Julia
;
Borghei Razavi, Niloofar
;
Lages, …
- In:
Handbook of research on customer engagement
,
(pp. 291-310)
.
2019
Persistent link: https://www.econbiz.de/10013163392
Saved in:
4
Addressing the market research skills gap
Nunan, Daniel
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
2
,
pp. 177-178
Persistent link: https://www.econbiz.de/10011300253
Saved in:
5
The future isn’t what it used to be : research in the age of evidence
Nunan, Daniel
- In:
International journal of market research
62
(
2020
)
3
,
pp. 259-261
Persistent link: https://www.econbiz.de/10012231168
Saved in:
6
Building and maintaining trust in research : editorial
Nunan, Daniel
- In:
International journal of market research
62
(
2020
)
4
,
pp. 393-395
Persistent link: https://www.econbiz.de/10012308928
Saved in:
7
Research in the 2020s : from big data to bigger regulation : editorial
Nunan, Daniel
- In:
International journal of market research
62
(
2020
)
5
,
pp. 525-527
Persistent link: https://www.econbiz.de/10012308953
Saved in:
8
How to improve your chances of publishing in IJMR : editorial
Nunan, Daniel
- In:
International journal of market research
62
(
2020
)
6
,
pp. 655-657
Persistent link: https://www.econbiz.de/10012308985
Saved in:
9
The declining use of the term market research : an empirical analysis
Nunan, Daniel
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10011607219
Saved in:
10
Reflections on the future of the market research industry : is market research having its ‘Kodak moment’?
Nunan, Daniel
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
5
,
pp. 553-555
Persistent link: https://www.econbiz.de/10011833784
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