Liu, Yuqing; Li, Chunxiao; McCabe, Scott; Xu, Hong - In: International Journal of Contemporary Hospitality Management 31 (2019) 7, pp. 2994-3014
Purpose: By adopting retrospective evaluation theories, this study aims to explain how innovations provided by separate suppliers in the tourism value chain influence tourist’s perceived value of the overall experience and further uncover which innovative product attributes are more effective...