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Customer engagement and behavioural considerations
Carter, Tony - In: Journal of strategic marketing 16 (2008) 1, pp. 21-26
Persistent link: https://www.econbiz.de/10003739363
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Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business
Revella, Adele - 2015
, crafted through a unique type of interview with the people the marketer wants to influence. This book provides step …
Persistent link: https://www.econbiz.de/10010502029
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Buyer personas : how to gain insight into your customer's expectations, align your marketing strategies, and win more business
Revella, Adele - 2015
See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions. Written by the world's leading authority on buyer personas, this book provides comprehensive coverage of a...
Persistent link: https://www.econbiz.de/10012684163
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Marketing research : concepts, practices, and cases
Easwaran, Sunanda - 2006
Persistent link: https://www.econbiz.de/10003417153
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Variance analysis in fixed revenue accounting
Matsuoka, Kohsuke - In: Fixed revenue accounting : a new management accounting …, (pp. 69-84). 2019
Persistent link: https://www.econbiz.de/10011966613
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Bathtub model variance analysis at a Japanese hotel chain
Matsuoka, Kohsuke - In: Fixed revenue accounting : a new management accounting …, (pp. 85-98). 2019
Persistent link: https://www.econbiz.de/10011966614
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Qualitative Research Methods In Business : Techniques for Data Collection and Analysis
De Sordi, José Osvaldo - 2024
Part I- Introduction to Qualitative Research Approach -- 1. Overview of Qualitative Research -- Part II- Qualitative Research Strategies -- 2. Research Strategies According to the Constructivist Paradigm -- 3.Research Strategies According to the Pragmatic Paradigm -- 4. Research Strategies...
Persistent link: https://www.econbiz.de/10014544862
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Researching entrepreneurship through phenomenological inquiry : philosophical and methodological issues
Cope, Jason - 2008
Persistent link: https://www.econbiz.de/10003729689
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A researcher's tale : dealing with epistemological divergence
Bryant, Janet; Lasky, Barbara - In: Qualitative research in organizations and management : … 2 (2007) 3, pp. 179-193
Persistent link: https://www.econbiz.de/10003758714
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The "singular view" in management case studies
Llewellyn, Sue; Northcott, Deryl - In: Qualitative research in organizations and management : … 2 (2007) 3, pp. 194-107
Persistent link: https://www.econbiz.de/10003758716