Battisti, Sandro; Brem, Alexander - In: Journal of Business & Industrial Marketing 36 (2020) 10, pp. 1780-1792
Purpose: Retail networks present new challenges in the business-to-business (B2B) collaboration between technology-based spinoffs and traditional businesses. This study aims to explore a public–private partnership (PPP) that leverages advanced digital technologies via spinoffs to tackle the...