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The objective of this article is to analyse the marketing practice of Hungarian companies. On the one hand, the role of marketing function in the company has been revealed, and on the other hand the relationship between marketing efforts and market performance has been investigated. In frame of...
Persistent link: https://www.econbiz.de/10011287910
Long-term survival and growth depends on the firm’s ability to exploit its current competencies while exploring fundamentally new ones. Finding the balance between exploration and exploitation is called ambidexterity in the literature. This paper is a comprehensive review of organizational...
Persistent link: https://www.econbiz.de/10011486735
Even Fortune 500 firms can disappear quickly, because many of them falls into an exploitation trap. Examples show that certain organizations – that manifest ambidextrous features – can avoid the exploitation trap. But, how can they do it? Authors tracked the digital transformation of a...
Persistent link: https://www.econbiz.de/10011795929
satisfaction at work as well as personal fulfilment. This article compiles current research findings in the areas of management … application illustrate how behavioural game theory can inform management decisions. Then, analyses of specific HR measures and …
Persistent link: https://www.econbiz.de/10012205200
been one of the most discussed topics in performance management studies in the last three decades. Many scholars and … strategic performance management system is not a simple exercise though as various organizational factors must be managed … integrated to strategic performance management, by analyzing various data at a leading financial service provider for more than …
Persistent link: https://www.econbiz.de/10012218971
In the last few years, the management literature has become noisy with Industry 4.0 (I4.0). Although several concepts …
Persistent link: https://www.econbiz.de/10012315097
Persistent link: https://www.econbiz.de/10012510436
The authors examine top management performance in modern corporations operating in market economies. They analyse the … national differences between institutions of formal company management, the value and competence systems of top managers as …
Persistent link: https://www.econbiz.de/10012582834
what extend women lean towards non-management careers and dismiss opportunities to attain executive roles in Colombian …
Persistent link: https://www.econbiz.de/10012582993
ambidextrous organisation in the face of emerging technology. By investigating the interplay between the top and middle management … organisational direction was driven by a small and powerful strategic top management group, even though this was a multi-unit firm … shared strategic schemas. The results also suggest that management control systems can have a profound impact on developing …
Persistent link: https://www.econbiz.de/10012585924