Ye, Weiling; Huang, Rong; Zhang, Zijing - In: Journal of Contemporary Marketing Science 1 (2018) 1, pp. 94-116
Purpose: Commodity display is an important cue for consumers’ prediction of the goods they purchase. Then why does a neat display (compared to a messy one) usually result in better product evaluation? This paper aims to discuss this issue. Design/methodology/approach: By conducting three lab...