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By means of an event study of stock market reactions to the announcement of the Olympic Games host cities, we find a significant and positive announcement effect of hosting the Summer Games, with a cumulative abnormal return of about 2% within a few days. We do not find any significant results...
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transaction volumes, in order investigate the potent influence between the announcement of a grand sport sponsorship program and … suggest that organizations interested in influencing investors' behavior should invest in sponsorship activities at the sports …
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Considering the economic impact of hosting the Olympic Games, this work explores the relationship between the Chinese and international equity markets before and after the two Olympic Games hosted in China. We choose SSEC as the representative of the Chinese equity markets, and use DJI and N225...
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