Kaplanidou, Kyriaki (Kiki); Havitz, Mark E - In: International Journal of Sports Marketing and Sponsorship 11 (2010) 4, pp. 74-89
Situational involvement (SI) and enduring involvement (EI) are important predictors of spectator sports tourist behaviours. For this study, onsite and web surveys were utilised to help understand how SI and EI levels, with both event and destination, may vary according to the primary and...