//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Is brand love materialistic?
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
27
Konsumentenverhalten
27
Brand management
16
Markenführung
16
Beziehungsmarketing
13
Relationship marketing
13
Brand
12
Markenartikel
12
Brand image
10
Markenimage
10
Social Web
10
Social web
10
Virtual reality
10
Virtuelle Realität
10
augmented reality
10
Digitalisierung
8
Digitization
8
Innovation adoption
7
Innovationsakzeptanz
7
Internet marketing
7
Marketing management
7
Marketingmanagement
7
Online-Marketing
7
Marketing
6
technology acceptance
6
Brand love
5
Emotion
5
USA
5
United States
5
marketing
5
Innovation
4
Innovation diffusion
4
Innovationsdiffusion
4
Lieferantenmanagement
4
Satisfaction
4
Supplier relationship management
4
Technischer Fortschritt
4
Technological change
4
Zufriedenheit
4
metaverse
4
more ...
less ...
Online availability
All
Undetermined
45
Free
16
Type of publication
All
Article
85
Book / Working Paper
12
Other
1
Type of publication (narrower categories)
All
Article in journal
60
Aufsatz in Zeitschrift
60
Aufsatz im Buch
13
Book section
13
Article
5
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Konferenzschrift
2
Sammelwerk
2
Aufsatzsammlung
1
Conference proceedings
1
Hochschulschrift
1
Thesis
1
research-article
1
more ...
less ...
Language
All
English
Undetermined
32
German
5
Author
All
Rauschnabel, Philipp A.
46
Rindfleisch, Aric
41
Ahuvia, Aaron
14
Malter, Alan J.
9
Felix, Reto
8
Ivens, Björn Sven
8
Burroughs, James E.
4
Hinsch, Chris
4
Hinsch, Christian
4
Ahuvia, Aaron C.
3
Antia, Kersi D.
3
Bagozzi, Richard P.
3
Batra, Rajeev
3
Dieck, M. Claudia tom
3
Eckhardt, Giana M.
3
Ganesan, Shankar
3
Gatter, Shirin
3
Houston, Mark B.
3
Hüttl‐Maack, Verena
3
Jiang, Baojun
3
Jung, Timothy
3
Krey, Nina
3
Lamberton, Cait
3
Schein, Katrin E.
3
Zervas, Georgios
3
Antia, Kersi
2
Babin, Barry J.
2
Bang, Nguyen
2
Chuah, Stephanie Hui-Wen
2
Fukawa, Nobuyuki
2
Hamilton, Ryan
2
Herz, Marc
2
Hüttl-Maack, Verena
2
Ivens, Bjoern S.
2
Ivens, Björn S.
2
Jap, Sandy D.
2
Maiwald, Denise
2
Marimuthu, Malliga
2
Meißner, Martin
2
Ro, Young Kyun
2
more ...
less ...
Institution
All
American Marketing Association
1
Winter Marketing Educators' Conference <2013, Las Vegas, Nev.>
1
Published in...
All
Journal of business research : JBR
8
Psychology & Marketing
8
Psychology & marketing
7
Journal of marketing
5
Marketing letters : a journal of research in marketing
4
International journal of technology marketing : IJTMkt
3
Journal of retailing and consumer services
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
AMS review : official publication of the Academy of Marketing Science
2
Journal of marketing research : JMR
2
MSI reports : working paper series
2
Marketing in a digital world
2
Review of marketing research
2
Brands : interdisciplinary perspectives
1
Consumer brand relationships : meaning, measuring, managing
1
Consumer-brand relationships : theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
1
Handbook of business-to-business marketing
1
IEEE transactions on engineering management : EM
1
Industrial Management & Data Systems
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Product Innovation Management
1
Journal of Service Theory and Practice
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of macromarketing
1
Journal of marketing for higher education
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of marketing theory and practice
1
Journal of operations management
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of the Academy of Marketing Science
1
Luxury marketing : a challenge for theory and practice
1
more ...
less ...
Source
All
ECONIS (ZBW)
84
Other ZBW resources
6
EconStor
5
OLC EcoSci
2
BASE
1
Showing
1
-
10
of
98
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
2
The hijacking effect of ambient scent
Maiwald, Denise
;
Ahuvia, Aaron
;
Ivens, Björn Sven
; …
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
30
(
2013
)
2
,
pp. 50-59
Persistent link: https://www.econbiz.de/10009742877
Saved in:
3
Social media monitoring : what can marketeers learn from Facebook brand photos?
Kaiser, Carolin
;
Ahuvia, Aaron
;
Rauschnabel, Philipp A.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 707-717
Persistent link: https://www.econbiz.de/10012288094
Saved in:
4
The hijacking effect of ambient scent
Maiwald, Denise
;
Ahuvia, Aaron
;
Ivens, Björn S.
; …
- In:
Marketing Review St. Gallen : die neue …
30
(
2013
)
2
,
pp. 50-59
Persistent link: https://www.econbiz.de/10010145950
Saved in:
5
If money doesn't make us happy, why do we act as if it does?
Ahuvia, Aaron
- In:
Journal of economic psychology : research in economic …
29
(
2008
)
4
,
pp. 491-507
Persistent link: https://www.econbiz.de/10003755199
Saved in:
6
Wealth, consumption and happiness
Ahuvia, Aaron
- In:
The Cambridge handbook of psychology and economic behaviour
,
(pp. 199-226)
.
2008
Persistent link: https://www.econbiz.de/10003765595
Saved in:
7
Commentary on Exploring the dark side of pet ownership : status- and control-based pet consumption ; a reinterpretation of the data
Ahuvia, Aaron
- In:
Journal of business research : JBR
61
(
2008
)
5
,
pp. 497-499
Persistent link: https://www.econbiz.de/10003709372
Saved in:
8
Relationships are complicated : on construct validity when consumer-brand relationships are systems
Ahuvia, Aaron
- In:
Consumer-brand relationships : theory and practice
,
(pp. 204-220)
.
2012
Persistent link: https://www.econbiz.de/10009739817
Saved in:
9
Virtually enhancing the real world with holograms : an exploration of expected gratifications of using augmented reality smart glasses
Rauschnabel, Philipp A.
- In:
Psychology & marketing
35
(
2018
)
8
,
pp. 557-572
Persistent link: https://www.econbiz.de/10011970128
Saved in:
10
The Second Digital Revolution
Rindfleisch, Aric
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 13-17
Persistent link: https://www.econbiz.de/10012229438
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->