Yang, Naiding; Song, Yue; Zhang, Yanlu; Wang, Jingbei - In: Journal of Business & Industrial Marketing 35 (2020) 4, pp. 741-755
Purpose: The purpose of this study is to enhance the comprehensive understanding of the roles of resource investments, explicit contracts and three components ofguanxi(i.e.renqing,ganqingandmianzi) in asymmetric research and development (R&D) partnerships. Treating dependence asymmetry as a...