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Purpose: This paper aims to further the authors’ understanding of brand communities, and their role in brand co-creation, through empirical and theoretical contributions derived from researching the marketing dynamics operating within a successful but atypical form of brand community,...
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Purpose: The purpose of this paper is to review the development and impact of the Social Enterprise Journal (SEJ) from its inception in 2005 until present day. Design/methodology/approach: The paper analyses the thematic content of SEJ and its impact data from 2005 until 2017. Findings: SEJ has...
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Purpose: The purpose of this paper is to systematically review the academic literature on non-governmental organizations’ (NGOs) role in sustainable supply chain management (SSCM) to develop a conceptual framework. Design/methodology/approach: This paper conducts a systematic literature...
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