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Consumer behaviour
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Askegaard, Søren
57
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9
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9
Kjeldgaard, Dannie
6
Arnould, Eric J.
5
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4
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ECONIS (ZBW)
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1
Consumer culture theory : neo-liberalism’s "useful idiots"?
Askegaard, Søren
- In:
Marketing theory
14
(
2014
)
4
,
pp. 507-511
Persistent link: https://www.econbiz.de/10011347708
Saved in:
2
Product-country images as stereotypes : a comparative study of Danish food products in Germany and Turkey
Askegaard, Søren
-
1997
Persistent link: https://www.econbiz.de/10000958127
Saved in:
3
Special issue : 2007 La Londe conference ; marketing communications and consumer behavior
Askegaard, Søren
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003766333
Saved in:
4
Editorial: Marketing communications and consumer behavior : introduction to the special issue from 2007 La Londe conference
Askegaard, Søren
;
Merunka, Dwight R.
;
Sirgy, M. Joseph
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1027-1029
Persistent link: https://www.econbiz.de/10003766337
Saved in:
5
Home away from home : home-as-order and dwelling in mobility
Bardhi, Fleura
;
Askegaard, Søren
- In:
Explorations in consumer culture theory : [selected …
,
(pp. 83-97)
.
2009
Persistent link: https://www.econbiz.de/10003787511
Saved in:
6
Reflexive culture's consequences
Askegaard, Søren
;
Kjeldgaard, Dannie
;
Arnould, Eric J.
- In:
Beyond Hofstede : culture frameworks for global …
,
(pp. 101-122)
.
2009
Persistent link: https://www.econbiz.de/10003864764
Saved in:
7
The missing streetcar named desire
Belk, Russell W.
;
Ger, Güliz
;
Askegaard, Søren
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 98-119)
.
2005
Persistent link: https://www.econbiz.de/10003932976
Saved in:
8
Turning a corporate brand upside-down : a case of cultural corporate brand management
Askegaard, Søren
;
Torp, Simon Møberg
- In:
Marketing management : a cultural perspective
,
(pp. 212-227)
.
2012
Persistent link: https://www.econbiz.de/10009507096
Saved in:
9
The role of cultural capital in creating "glocal" brand relationships
Kjeldgaard, Dannie
;
Askegaard, Søren
;
Eckhardt, Giana M.
- In:
Strong brands, strong relationships
,
(pp. 48-60)
.
2015
Persistent link: https://www.econbiz.de/10011313060
Saved in:
10
The global self
Askegaard, Søren
;
Kjeldgaard, Dannie
- In:
The Routledge companion to identity and consumption
,
(pp. 336-343)
.
2013
Persistent link: https://www.econbiz.de/10009700271
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