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Purpose: To examine the social impact of a small-scale sporting event and its influence on the willingness to support future events. Design/methodology/approach: A self-supplied questionnaire was used with 248 residents-sportspeople that participated in the Valencia Triathlon. Descriptive...
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Purpose: The purpose of this paper is to analyze the role of brand-related variables as congruence and brand trust on the traditional model formed by perceived quality, perceived value (PV) and satisfaction, in order to compare predictive models for the variables of PV, satisfaction and future...
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This study aims to analyse the determinants of sport science students' entrepreneurial intentions considering the cultural effect on these relationships. The sample comprises 764 final-year sport science students from five European countries: Lithuania, Spain, Ukraine, Serbia, and Croatia. A...
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