The various practices of different countries show that, in order to achieve trade unions' goals, working relationships with the media are very important, especially in terms of influencing public (stakeholder) opinion, as well as instilling confidence in trade unions. This paper presents some...

Today we can clearly state that fast development of the Internet opens up marketing opportunities for business. The Internet single- sidedly conquers an increasingly larger segment in businesses’ marketing programmes. This is understandable, as more and more marketing executives have convinced...