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Purpose: This paper aims to examine the extent to which Business Intelligence and Big Data feature within academic research in hospitality and tourism published until 2016, by identifying research gaps and future developments and designing an agenda for future research....
Persistent link: https://www.econbiz.de/10012069177
Purpose: The purpose of this study is to analyse the suitability of photo-sharing platforms, such as Flickr, to extract relevant knowledge on tourists’ spatial movement and point of interest (POI) visitation behaviour and compare the most prominent clustering approaches to identify POIs in...
Persistent link: https://www.econbiz.de/10012186907
The paper emphasises the increasing importance and the role of destination benchmarking for the tourism industry. The first part of the paper critically discusses an existing benchmarking concept for destinations, namely “The Tourism Barometer” developed in the new German Federal States. In...
Persistent link: https://www.econbiz.de/10015034101
The paper presents important measurement approaches in the field of costumer satisfaction with services and applies those empirically for service bundles at the level of the tourism destination. After working out the most prominent characteristics of existing satisfaction concepts according to...
Persistent link: https://www.econbiz.de/10015034129
Only one in three Swiss brands strategically uses insights from consumer psychology research when developing new marketing communication. However, if done in a structured and strategic way, applying these insights can boost a brand's marketing performance. We present the successful application...
Persistent link: https://www.econbiz.de/10014337680
Persistent link: https://www.econbiz.de/10014479666
Purpose: Previous studies on tourism input-output (IO) primarily focus on a single year’s snapshot or utilize outdated IO coefficients. The purpose of this paper is to analyze the multi-period development of regional tourism capacities and its influence on the magnitude of the industry’s...
Persistent link: https://www.econbiz.de/10012080753
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Persistent link: https://www.econbiz.de/10001468160
Persistent link: https://www.econbiz.de/10003760284