The international debate on addressing global climate change increasingly points at the role that companies can play by using their innovative capacity. However, up till now companies have been rather cautious in taking decisive steps in facilitating an innovation-based transition towards a...

Climate change is seen as the most pressing environmental problem of our time by many companies, policymakers and other stakeholders. It is currently also at the forefront of attention in view of attempts to conclude a successor to the Kyoto Protocol that expires in 2012. In bail-out plans and...

The creation of novel strategies, the pursuit of entrepreneurial opportunities, and the development of new technologies, capabilities, products or business models all involve solving complex problems that require making a large number of highly interdependent choices. The challenge that complex...

The latest technologies are shifting how businesses capture, analyse and distribute data from the individual users' online activity. Therefore, this contribution critically reviews the latest developments on big data analytics and programmatic advertising. Moreover, it sheds light on the use of...

Alliance formation is commonplace in many high-technology industries experiencing radical technological change, where established firms use alliances with new entrants to adapt to technological change, while new entrants benefit from the ability of established players to commercialize the new...

When, on 21st September 2006, 'The Economist' compared incumbent telecommunication operators with dinosaurs that could soon face extinction, most readers were ready to agree. The mixture of declining revenues and fierce competition was believed to shake the market and soon to dethrone former...

The literature on university entrepreneurship is rapidly expanding, in both the United States and Europe. Since the literature is also fairly fragmented, however, we submit that it is time to take stock of the current knowledge to provide directions for future research and guideposts for policy...

As part of the growing interest in cities to address persistent sustainability issues in society, ‘smart cities’ have increasingly become a ubiquitous phenomenon globally. For multinational enterprises (MNEs), this has provided opportunities to develop and market technological innovations to...

Institutions and organizations are increasingly using the digital media to communicate with stakeholders on a day-to-day basis and during crises situations. Therefore, this chapter presents a bibliographic analysis on digital corporate communication technologies. The grounded theory’s...

By providing a nearly instant connection among parties at opposite corners of the world and enabling a variety of commercial exchanges, the Internet has emerged as the technology expected to create a truly global market space. Internet firms face the challenge of capitalizing on this...