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Polysemy in Advertising
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Consumer behaviour
41
Konsumentenverhalten
38
Brand management
28
Markenführung
27
Advertising
18
Werbung
16
Personality psychology
11
Persönlichkeitspsychologie
11
Advertising effects
10
Brand image
10
Markenimage
10
Preismanagement
10
Pricing strategy
10
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10
Brand
9
Markenartikel
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China
7
Marketing
7
Target group
7
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International marketing
6
Kulturelle Identität
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Adjustment costs
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Aesthetics
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Anpassungskosten
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Business ethics
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Consumers
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Internationales Marketing
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123
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Schroeder, Jonathan E.
71
Puntoni, Stefano
50
Ritson, Mark
20
Dutta, Shantanu
17
Borgerson, Janet L.
16
Zbaracki, Mark
14
Levy, Daniel
13
Bergen, Mark
11
Langhe, Bart de
8
Puntoni, S.
8
Van Osselaer, Stijn M. J.
8
Zwick, Detlev
7
Bergen, Mark E.
6
Giesler, Markus
5
Wu, ZhiYan
5
Botti, Simona
4
Levy, Daniel C.
4
Sweldens, Steven
4
Tavassoli, Nader T.
4
Walker Reczek, Rebecca
4
Warlop, Luk
4
Bartels, Daniel M.
3
Denegri-Knott, Janice
3
Fernandes, Daniel
3
Fuchs, Christoph
3
Giuliano, Paola
3
Lenoir, Anne-Sophie I.
3
Leung, Eugina
3
Paolacci, Gabriele
3
Pongsakornrungsilp, Siwarit
3
Reed, Americus
3
Urminsky, Oleg
3
Wertenbroch, Klaus
3
Wu, Zhiyan
3
Borgerson, Janet
2
Cowley, Elizabeth
2
Cruz, Angela
2
De Freitas, Julian
2
Forehand, Mark R.
2
Hamilton, Rebecca W.
2
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Universiṭat Bar-Ilan / Department of Economics
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ERIM report series research in management
6
European Journal of Marketing
6
Journal of marketing
6
Marketing theory
6
Journal of marketing research : JMR
5
Journal of advertising : official publication of the American Academy of Advertising
4
Department working papers / Bar-Ilan University, Department of Economics
3
ERIM Report Series Reference
3
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Routledge interpretive marketing research
3
Working Paper
3
Harvard business review : HBR
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of the Association for Consumer Research : JACR
2
Marketing letters : a journal of research in marketing
2
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
2
ADVANCES IN CONSUMER RESEARCH
1
Brands : interdisciplinary perspectives
1
Business ethics : a European review
1
Critical marketing : defining the field
1
Cutting-edge issues in business ethics : continental challenges to tradition and practice
1
Discussion Papers in Management
1
European Management Journal
1
Gendering theory in marketing and consumer research
1
Handbook of qualitative research methods in marketing
1
Harvard Business School Marketing Unit Working Paper
1
Imagining organizations : performative imagery in business and beyond
1
International Conference on Anthropological Perspectives and Local Approaches: Indigenous Applications in Management and Marketing, Shanghai, May 2013
1
International Marketing Review
1
Journal of Historical Research in Marketing
1
Journal of advertising research
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of macromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
128
Other ZBW resources
7
EconStor
6
OLC EcoSci
2
USB Cologne (EcoSocSci)
2
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1
Polysemy in advertising
Puntoni, Stefano
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003381143
Saved in:
2
Meaning matters : polysemy in advertising
Puntoni, Stefano
;
Schroeder, Jonathan E.
;
Ritson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10003986806
Saved in:
3
Critical visual analysis
Schroeder, Jonathan E.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 303-321)
.
2006
Persistent link: https://www.econbiz.de/10003445859
Saved in:
4
Critical marketing : insights for informed research and teaching
Schroeder, Jonathan E.
- In:
Critical marketing : defining the field
,
(pp. 18-29)
.
2007
Persistent link: https://www.econbiz.de/10003534396
Saved in:
5
Style and strategy : snapshot aesthetics in brand culture
Schroeder, Jonathan E.
- In:
Imagining organizations : performative imagery in …
,
(pp. 129-151)
.
2012
Persistent link: https://www.econbiz.de/10009313018
Saved in:
6
Aesthetics awry : the Painter of Light and the commodification of artistic values
Schroeder, Jonathan E.
- In:
Brands : interdisciplinary perspectives
,
(pp. 311-324)
.
2015
Persistent link: https://www.econbiz.de/10010478955
Saved in:
7
The cultural codes of branding
Schroeder, Jonathan E.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 123-126
Persistent link: https://www.econbiz.de/10003826398
Saved in:
8
Reinscribing gender : social media, algorithms, bias
Schroeder, Jonathan E.
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 376-378
Persistent link: https://www.econbiz.de/10012515267
Saved in:
9
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
10
Visual consumption
Schroeder, Jonathan E.
-
2002
Persistent link: https://www.econbiz.de/10004745469
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