The purpose of this empirical study is to look at the impact of a green marketing strategy on the increase of green automobile sales in China. The study looks at 412 vehicle dealers' data from 2012 to 2016. The findings show that green marketing strategy has both a positive (green product, green...

This paper compares uniform vs. discriminative pricing strategies in a competitive setting featuring capacity restrictions, quality differentiation, and customer heterogeneity. It tackles this overarching question through operational lenses, by studying the joint impact of price discrimination...

Ground Delay Programs (GDP) comprise the main interventions to optimize flight operations in congested air traffic networks. The core GDP objective is to minimize flight delays, but this may result in optimal outcomes for passengers — especially with connecting itineraries. This paper proposes...

This paper addresses data-driven decision-making problems under categorical uncertainty. Consider a two-stage optimization problem with first-stage planning and second-stage routing decisions, under uncertainty regarding which customers to visit. Classification models can estimate the...

In several transportation systems, vehicles can choose where to meet customers rather than stopping in fixed locations. This added flexibility, however, requires coordination between vehicles and customers that adds complexity to routing operations. This paper develops scalable algorithms to...

Since the 1970s, high-occupancy vehicle (HOV) lanes have been a common policy instrument to mitigate traffic congestion. Yet, their effectiveness remain a controversial topic among researchers, policy makers, and the public. In this debate, a key unknown has been the impact of HOV lanes on...

Since the 1970s, high-occupancy vehicle (HOV) lanes have been a common policy instrument to mitigate traffic congestion. Yet, their effectiveness remain a controversial topic among researchers, policy makers, and the public. In this debate, a key unknown has been the impact of HOV lanes on...

Relay logistics decompose origin-destination shipments into short segments through a pit-stop network, traveled by separate drivers. This paper optimizes the routing of orders, drivers and vehicles via a Relay Pickup-and-Delivery Problem (RPDP), formulated as an integer optimization model across...

Optimization under uncertainty has been a well-studied field, with significant interest generated in this field in the past four decades. This paper is both practical and expository - its purpose is to: discuss the process of generating robust solutions, highlight issues that arise in practice,...