Understanding of the visitors experience of the visited destination and its cultural attractions is crucial for the destination/heritage marketing management, especially in the WHS in the context of over tourism. One of them is Dubrovnik which has to develop a different approach to enable more...

Changes in tourist demand, especially the rapid growth of cultural tourism, require a new approach to destination marketing regarding the relationship between cultural heritage/visitors/place habitus. Therefore, the research presented in this book focuses on the role and place of culture,...