There has been much research interest in the speed of innovation, although few consistent findings have emerged. In this study, we unpack the innovation process and focus on the commercialization stage to examine two questions: Which licensor and patent characteristics determine the speed of...

Information technology (IT) services vendors operate in a highly competitive but also institutional environment that render their service-line offerings mutually observable. This suggests that imitation of rivals’ decisions can be an efficient means for IT vendors when reconfiguring their...

When managers set aspirations for their firms, they typically compare their own firms’ performance to past aspirations as well as to the performance of social reference groups. We explore how firm generic strategy affects managers’ adaptation of firm aspirations in response to feedback from...

Purpose: The purpose of this paper is to introduce, apply and compare how artificial intelligence (AI), and specifically the IBM Watson system, can be used for content analysis in marketing research relative to manual and computer-aided (non-AI) approaches to content analysis....

Environmental velocity has emerged as an important concept but remains theoretically underdeveloped, particularly with respect to its multidimensionality. In response, we develop a framework that examines the variations in velocity across multiple dimensions of the environment (homology) and the...

Purpose: This article explores how employees can perceive and be impacted by the fakeness of their company slogans. Design/methodology/approach: This conceptual study draws on the established literature on company slogans, employee audiences, and fake news to create a framework through which to...