), whereas this paper aims at clarifying when the most likely form of their interaction is cooperation and when competition. To … rationale for cooperation) or substitutable (which gives the rationale for competition) was proposed. This study is a critical …

network -- Networks become the competition -- Technology as basis for new competitive relationships -- It's about customers … not products: a change of vision -- New marketing-and competition principles through the adoption of technology -- Towards …, or rather from "doing digital to "being digital". In the book, The End of Competition: The Impact of the Network Economy …