In recent times, the persuasiveness of accounting information has received increasing attention in the literature. Prior research has focused on the persuasiveness of accounting numbers, either ignoring narratives or focusing on how they are often dismissed as ‘soft' or ‘subjective'....

The management control systems (MCS) literature has long recognized the importance of values and beliefs (e.g., Ouchi, 1979; Simons, 1995). However, in this literature, values and beliefs are typically presented in the context of mission statements or company slogans that can play little substantive...