Introduction to the Handbook of Football Business and Management -- A Framework for Diversification Decisions in Professional Football -- Global Football: Defining the Rules of the Changing Game -- Structures and Policies at the Main European Football Leagues: Evolution and Recent Changes --...

Purpose: The purpose of this study is to empirically examine the manner in which companies mitigate negative sentiment in social media and to map the forces that may lead to pre-emptive strategies. Design/methodology/approach: Case studies were drawn from the retail fashion industry using data...

Purpose: Service captivity is described as the experience of constrained choice whereby a consumer has no power and feels unable to exit a service relationship. This study aims to explore how positive service experiences can contribute to service captivity in the alternative financial services...

Purpose: Understanding how to predict and manage the spread of negative brand-relevant content is of critical concern to marketers. This paper aims to contribute to this understanding by building on existing anti-branding, brand hate and word-of-mouth literature to explore the factors that lead...