Kim, Kyu; Zauberman, Gal - In: European Journal of Marketing 53 (2019) 3, pp. 504-523
Purpose This paper aims to examine the effect of music tempo on impatience in intertemporal tradeoff decisions. It finds that fast (vs slow) tempo music increases impatience. This occurs because fast (vs slow) tempo music makes temporal distance, and hence the waiting time until the receipt of...