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Making a Mark in the Internet Economy : A Trademark Analysis of Search Engine Advertising
Bartholomew, Mark - 2012
Keyword search advertising occurs when an advertiser pays a search engine to link a particular keyword to its website. Keywords are often trademarks and some mark owners have objected to the search engines' practice of selling their marks as keywords without permission. Trademark doctrine...
Persistent link: https://www.econbiz.de/10013115722
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Trademark infringement in pay-per-click advertising
O'Connor, Peter - In: Contemporary research in e-branding, (pp. 148-160). 2009
Persistent link: https://www.econbiz.de/10003778178
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Comparing domain name administration in OECD countries
Matsui, Masayuki - In: OECD papers 3 (2003) 9, pp. 285,1-23
Persistent link: https://www.econbiz.de/10001963051
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E2.0 law : legal concerns for the Web 2.0 business
Maready, Ken - 2010
Persistent link: https://www.econbiz.de/10008759378
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Comparing Domain Name Administration in OECD Countries
2003
Persistent link: https://www.econbiz.de/10012445187
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Connected Italy
Ciapanna, Emanuela; Roma, Giacomo - 2020
Persistent link: https://www.econbiz.de/10012314003
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Road warriors : dreams and nighmares along the information highway
Burstein, Daniel; Kline, David M.; Kline, David - 1995 - 1. print.
Persistent link: https://www.econbiz.de/10000545761
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Access prices, unbundling and product variety in European Internet markets
Baranes, Edmond; Savage, Scott J. - In: Applied economics 50 (2018) 60, pp. 6576-6587
Persistent link: https://www.econbiz.de/10012063511