Staudt, Yves; Mosedale, Jan; Ben Dakon, Saphir - In: Marketing Review St. Gallen : die neue … 41 (2024) 4, pp. 28-33
In recent years, the utilization of robots has increased significantly. To the best of our knowledge, all papers have analyzed the acceptance of robots in terms of their functionalities. None of the papers have focused on creating personas based on findings regarding attitudes towards service...