A growing number of Mass Customization companies start to address the target group of children. Although children are the final users, the actual purchase is done by their parents. For that reason this study analyses by which factors the acceptance of mass customized products is influenced on...

Idea and innovation contests are frequently used to gain need and solution information from customers. Recently, these contests have transformed from requests for individual submissions, to invitations to join widespread online platforms for the collaborative development of ideas. These online...

Based on literature review both form entrepreneurship and Mass Customization research as well as qualitative expert interviews a classification system for failure reasons of MC organizations is developed. In consequence this system is applied exemplarily to the Custom Foot failure case study

The importance of choosing the "right" brand name is well known in literature as well as in practice - at least for mass producers. But while the general phenomenon of mass customization gains more and more attention not only with regard to heterogeneous customers but also within research,...

In this paper the life event is introduced, which can be seen as a customer oriented refinement of existing life cycle concepts. Based on the theory of traditional life cycle systems the life event cycle incorporates concepts of mass customization (i.e. modularity) in order to enable a long term...