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A comparative study of the predictive power of component-based approaches to structural equation modeling
Cho, Gyeongcheol; Kim, Sunmee; Lee, Jonathan; Hwang, … - In: European journal of marketing 57 (2023) 6, pp. 1641-1661
Persistent link: https://www.econbiz.de/10014342037
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Cutoff criteria for overall model fit indexes in generalized structured component analysis
Cho, Gyeongcheol; Hwang, Heungsun; Sarstedt, Marko; … - In: Journal of marketing analytics : JMA 8 (2020) 4, pp. 189-202
Persistent link: https://www.econbiz.de/10012421353
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Integrated generalized structured component analysis : on the use of model fit criteria in international management research
Cho, Gyeongcheol; Schlägel, Christopher; Hwang, Heungsun; … - In: Management international review : MIR ; journal of … 62 (2022) 4, pp. 569-609
Persistent link: https://www.econbiz.de/10013454378
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A primer on integrated generalized structured component analysis
Hwang, Heungsun; Sarstedt, Marko; Cho, Gyeongcheol; … - In: European business review 35 (2023) 3, pp. 261-284
Persistent link: https://www.econbiz.de/10014280568
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Examining the sensory impressions, value perception, and behavioral responses of tourists : the case of floating markets in Thailand
Pipatpong Fakfare; Cho, Gyeongcheol; Hwang, Heungsun; … - In: Journal of travel and tourism marketing 38 (2021) 7, pp. 666-681
Persistent link: https://www.econbiz.de/10012649873
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Do we fully understand the critical success factors of customer satisfaction with industrial goods? : extending Festge and Schwaiger's model to account for unobserved heterogeneity
Sarstedt, Marko; Schwaiger, Manfred; Ringle, Christian M. - In: Journal of business market management : jbm 3 (2009) 3, pp. 185-206
Persistent link: https://www.econbiz.de/10003893703
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Structural modeling of heterogeneous data with partial least squares
Rigdon, Edward E.; Ringle, Christian M.; Sarstedt, Marko - 2010
Persistent link: https://www.econbiz.de/10008907408
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Management of multi-purpose stadiums: importance and performance measurement of service interfaces
Höck, Claudia; Ringle, Christian M.; Sarstedt, Marko - In: International journal of services technology and management 14 (2010) 2/3, pp. 188-207
Persistent link: https://www.econbiz.de/10003997670
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Uncovering and treating unobserved heterogeneity with FIMIX-PLS : which model selection criterion provides an appropiate number of segments?
Sarstedt, Marko; Becker, Jan-Michael; Ringle, Christian M. - In: Schmalenbach business review : sbr 63 (2011) 1, pp. 34-62
Persistent link: https://www.econbiz.de/10008807375
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PLS-SEM : indeed a silver bullet
Hair, Joseph F.; Ringle, Christian M.; Sarstedt, Marko - In: Journal of marketing theory and practice 19 (2011) 2, pp. 139-151
Persistent link: https://www.econbiz.de/10008989408