Mergers are a strategic initiative that organizations resort to for various reasons, foremost among them being a channel for inorganic growth. Organizations have realized huge gains and this has prompted many others to follow suit. In pursuit of these riches, organizations have lost sight of the...

Government of India (GOI) initialized financial inclusion campaign to quell exclusion. The campaign did not gain expected progress. Government employed technologies to speed up the process. Among banking technologies, mobile banking appeared as a possible solution for financial exclusion with...

A successful CSR intiative must be carefully planned and communicated effectively to the consumers for which there must exist an integration between the CSR and marketing departments of a company. Companies come out with various ad campaigns communicating their CSR to their consumers. It is...

The study aims to empirically test the relationship between types of campus adaptations across gender engineering undergraduate B. Tech students alone pursuing a four year study at Indian Institute of Technology (IIT's) and National Institute of Technology (NIT's) in India. The independent t –...

Investment in the Stock Market needs continuous study of the different industries and the overall economic condition of the country as well. There exists a very high level of risk in this process since the returns out of the investment and the loss that may occur lies in the same line separated...

Many rural developmental programs have not yielded expected success by union and state governments in the country. When government or private sector systematically makes a forge into rural sector by offering the people quality services and if rural people consume the same optimally after coming...

After the advent of self-service technologies, there has been a great shift in the way customers interact with the service providers. Any change is not considered worth unless it is usable, understandable and finally adoptable by the user. It is really challenging to educate and convince a...

India is slowly emerging as the new hub for retail operators around the globe. However, the rules of the game are not yet clear. Prospective investors and the existing players are still unaware of the prospects of India retail market. This paper acts as an eye opener by detailing the saga of...

Objective: The study aims to empirically test the relationship between types of campus adaptations across student's mother's level of education at engineering undergraduate B. Tech students pursuing a four-year study at Indian Institute of Technology (IIT's) and National Institute of Technology...