Exploring influencers and influencer marketing -- chapter 1 The rise of influencers and influencer marketing -- Learning … -- Influencer marketing: What makes it work? -- The power of electronic word of mouth -- Influencers, branded content, and purchase …

"Create an influencer marketing strategy that benefits both brand and the influencer with this fascinating guide, rich … in case studies from the biggest and the best and the small and specialist. Influencer marketing can no longer be ignored … marketing has become a natural extension of content marketing. However, while the opportunities are vast, the very nature of …