Leach, Mark P.; Mesquita, Luiz; Downey, W. David - In: Journal of Business & Industrial Marketing 16 (2001) 3, pp. 219-238
Large agricultural producers often demand seed with high yielding genetics along with specialty traits specific to their particular needs. Dairyland Seed Company prides itself on its superior genetics and a research program that adds specialty traits while retaining the qualities of the original...