Zhao, Xuefeng; Tang, Qing; Liu, Shan; Liu, Fen - In: Industrial Management & Data Systems 116 (2016) 1, pp. 188-206
Purpose – The purpose of this paper is to integrate social capital theory and motivation theory to identify the factors that affect the intention of users to share mobile coupons (m-coupons) via social network sites (SNS). Social capital includes social ties, trust, and perceived similarity,...