Lunkes, Rogério J.; Bortoluzzi, Daiane Antonini; … - In: Journal of Applied Accounting Research 21 (2019) 4, pp. 615-634
Purpose: The purpose of this paper is to analyze the influence of online hotel reviews (OHRs) on the fit between strategy and use of the management control system (MCS) in small- and medium-sized hotels in Brazil. The study analyzed the influence of the variable OHR on the fit between the...