Preface -- The language of competitive intelligence and of this book -- Diagnostic quizzes and questions -- Do-it-yourself ci -- Creating a new CI function and staffing a new CI team -- Defending against your competitors' intelligence activities -- Adding strategic intelligence to...

What is Competitive Intelligence, and Why Should I Care About It? -- How Can I Get the Right Kind of Competitive Intelligence to Help Me in My Decision Making? -- Should I Try and Develop CI Myself? If So, When? -- What Do I Do with It Once I Have It? -- Useful Resources on Collecting, Analyzing...

Shadowing markets is a new technique used in competitive intelligence that owes its name to the British political concept of the “shadow cabinet,” which is formed by the party out of power in Parliament. Each member of the shadow cabinet is assigned a British government department to follow....