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Internet mercenaries and viral marketing : the case of Chinese social media
Wu, Mei; Jakubowicz, Peter; Cao, Chengyu - 2014
Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"-- …
Persistent link: https://www.econbiz.de/10010252263
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Social media marketing : the next generation of business engagement
Evans, Dave; McKee, Jake - 2010 - 1. ed
Persistent link: https://www.econbiz.de/10008738629
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Scott, David Meerman - 2011 - 3. ed.
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious … the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of … introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional …
Persistent link: https://www.econbiz.de/10009313307
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
Scott, David Meerman - 2013 - 4. ed.; completely rev. and updated
Persistent link: https://www.econbiz.de/10009789114
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The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Poynter, Ray - 2010 - 1st ed.
Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken,...
Persistent link: https://www.econbiz.de/10012684783
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Networks in marketing
Iacobucci, Dawn (contributor) - 1996 - Online-Ausg.
Persistent link: https://www.econbiz.de/10013208043
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The social business imperative : adapting your business model to the always-connected customer
Shih, Clara - 2016
Persistent link: https://www.econbiz.de/10011474309
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Web systems design and online consumer behavior
Gao, Yuan (contributor) - 2005
number of areas including communications, psychology, marketing and advertising, and information systems. This book provides …, litigation, and online consumer behavior / Cherie Sherman -- XIX. Affording cultural and social presence in e-marketing / Robert …
Persistent link: https://www.econbiz.de/10011726701