This book provides an overview of the concept of economic psychology from behavioral and mathematical perspectives and related theoretical and empirical findings. Economic psychology is defined briefly as a general term for descriptive theories to explain the psychological processes of...

-Preface -- I. Behavioral Decision Theory and the Idea of It -- Chapter 1. Decision-making Phenomenon and Behavioral Decision Theory -- Chapter 2. Preference and Preference Structure -- II. Preference Reversal Phenomenon and Description of the Phenomenon -- Chapter 3. Ordinal Utility and...

Preface -- Chapter 1. What Is Economic Psychology?:The Perspective of Economic Psychology and the Research Framework -- Chapter 2. Rational Choice and Revealed Preference:Theoretical Representation of Preference Relations Leading to the Best Choice -- Chapter 3. Expected Utility Theory and...

In the present study it was shown that both decision heuristics and social value orientation play important roles in the building of preferences. This was revealed in decision tasks in which participants were deciding about candidates for a job position. An eye-tracking equipment was applied in...

In an experiment, it was found that information acquisition format of the presented information affected both the nature of the preferences as well as the duration of depth of search and response latency. It was also found that participants attended more to negative than to positive information...