Research exploring the behavioral dimensions that drive travel (Carrel, Ekambaram, Gaker, Sengupta, & Walker, 2012; Dugundji & Walker, 2005; Jariyasunant et al., 2015) has shown that social and psychological forces often play a role equal to price and economic levers (Ariely, 2008; Heyman & Ariely, 2004; Lin &...