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The relationship between demographic factors and parents? : perceptions of nutrition, physical activity and obesity ; implications for public policy & marketing communications

Hawkins, Jacinta; Arin, Kerim Peren; Rose, Lawrence Craig; … - 2008

Persistent link: https://www.econbiz.de/10003792323

School-based health communication : exploring the home-school partnership

Hawkins, Jacinta; Bulmer, Sandy; Rose, Lawrence Craig; … - 2006

Persistent link: https://www.econbiz.de/10003582843

Cross-cultural comparison of food in the children's media environment in New Zealand and Japan

Hawkins, Jacinta; Eagle, Lynne C.; Bulmer, Sandy - 2004

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Child consumers of advertising : differences across deciles

Bulmer, Sandy; Hawkins, Jacinta; Eagle, Lynne C. - 2005

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Evidence of IMC in social marketing

Hawkins, Jacinta; Bulmer, Sandy; Eagle, Lynne - In: Journal of Social Marketing 1 (2011) 3, pp. 228-239

Purpose – The purpose of this paper is to argue that integrated marketing communications (IMC) must be used in social marketing, like it is in commercial marketing, by illustrating that IMC principles are effective in social marketing contexts within an education setting. Specifically, the...

Persistent link: https://www.econbiz.de/10014907045