This article demonstrates how various concepts derived from marketing and behavioral economics can be useful to accountants and others whose advice is sought on the setting of prices. In particular, it shows that a one-price policy may not always be ideal. Using price as a strategic tool can...

Accountants are often asked for advice on pricing products, and their input is often quite helpful and necessary. Accountants, however, are very likely to focus on costs when trying to advise management on appropriate pricing strategies. Economists might focus on rules for maximizing short-run...

A small change in prices can have a significant impact on profits and it is therefore becoming crucial for firms to use innovative approaches to pricing. Smart pricing is a dynamic approach to pricing that requires that firms have accurate information about market demand and profit margins on...

The authors posit that one should not take a binary approach to business ethics because there are gradations. They propose that firms may be classified according to the following metric: Level I: The Totally Unethical Organization; Level II: The Legalistic Unethical Organization; Level III: The...

Critical to success in today's world, characterized by the knowledge economy, is the ability to communicate and collaborate across the boundaries of cultures, disciplines, and functional areas. In the knowledge economy, where people tend to work in groups, what matters most is the “c...

The authors show how the concept of servant leadership can be enhanced by combining it with spiritual leadership. In fact, a true servant leader should also be a spiritual leader. The authors demonstrate that one of the earliest servant leaders, Moses, was also a spiritual leader. Abraham...

In this paper it is argued that two kinds of capitalism are engaged in a great struggle in the United States. Both approaches are derived from the opinions of Adam Smith, the father of capitalism, who posited in The Wealth of Nations that universal self-interest and the “invisible hand” of...

We are no longer an industrial economy characterized by assembly lines; we are now in a knowledge economy where creativity is what matters and the old ways of running a firm simply do not work. Using the value of the stock as a way of measuring CEO performance makes no sense and can actually...

This paper examines four terms that are used a great deal by economists and demonstrates that they are often misunderstood. Not fully comprehending the meaning of these terms can result in serious problems for society. Thus, Greenspan admitted that not knowing how self-interest works resulted in...

Organizations that succeed in the Information Age/Age of Internet and Globalization will have to be innovative and adapt quickly to changing market conditions. Approaches that worked in the past no longer work when competition can come from anywhere in the world and any industry. This paper...