This research is divided into six parts. Firstly, the introduction, that explains what the background of this research is, the problem statement in this proposal is, what research objectives are. Secondly, it presents a literature review. It divided into three sections, which are the theory that...

This study is proposed to determine the factors that affecting the use intention of mobile banking in Bangkok, Thailand. The objective of this study is to define what factors affect use intention of mobile banking (K-Plus) and analyze consumer’ behavior intention uses mobile banking (K-Plus)....

This study examines the relationships between the six factors (food quality, service quality, physical environment quality, perceived value, satisfaction, and behavioral intention) in fast-casual restaurants. Nowadays, restaurants need to understand and give importance to the factors that...

Purpose – The purpose of this study is to determine the factors influencing teenager’s perception and behavior towards food quality, service quality, and physical environment quality at drive-thru fast-food restaurants in Bangkok. 42 percent of the respondents were male while 58 percent were...

Currently, In advanced car insurance market almost reach full penetration ratios but an emerging market like the Asia market still has the potential to grow. Thailand has continued the growth of car insurance. Thailand is the second-largest car insurance market in ASEAN and has a lot of...

This research aimed to determine factors that affect to employee retention, a case study in one of the top electricity organization. The objectives of this research were: 1) study the factors that can affect to the employee retention in an organization; 2) Explain the influences factors that...

This study aimed to identify the factors affecting senior citizen users of social media in Bangkok, Thailand. The proposed of this research is also to determine the impact of user satisfaction on the continued use of social media. This study is quantitative research with several testing such as...

This study is proposed to determine factors impacting Consumers’ Satisfaction and Repurchase Intention on the E-commerce Platform in Bangkok, Thailand. The objectives of this research also to determine the impact of consumers’ satisfaction on repurchase intention, the impact of different...

This research aims to study factors that can affect employee performance and to explain the influences factors that affect employee performance. Four hundred sets of questionnaires were used for data collection. Descriptive statistics such as frequency, percentage, mean, standard deviation...

This study proposed to determine factors influencing intention to use social media (Facebook) for travel decisions. The objectives of this study were: 1). to recognize the elements that were influencing the Facebook users’ intention to use Facebook for deciding on traveling and 2). To study...