The study proposed to determine the factors influencing user satisfaction with short video social media on the Douyin platform. The objectives of this study were: (1) Explore the satisfaction of current short video social media users. (2) Determine the degree of influence of three independent...

Augmenting visitor satisfaction is one of the crucial roles of a destination and an essential for the improvement of infrastructure leading to enhanced attractiveness and competitive positioning of a tourist spot. Efficient management of a range of services needed by visitors in their stay at a...

This paper examines the ways rural businesses can become attractive to millennials using the Internet and the social media. It has become evident that the prominent way to reach out to millennials is via social media accounts. Rural businesses need to use the personal relationships they develop...

Background: Public opinion about experience and expectation on services that appear on Twitter platforms provides valuable insights into satisfaction and experience. Objectives: This research investigates consumer perception and opinion toward AirAsia's services after the COVID-19 outbreak....

Official online stores and online marketplaces present distinct challenges and opportunities for retail brands, impacting their control over the customer experience, pricing, and brand presentation. Understanding consumer intentions in online channel selection is crucial, especially given the...

This study used causal comparative design to determine the determinant effect of customer perception and customer expectation on customer satisfaction given the customer experience of the quality of services of DOT accredited accommodation establishments in the Province of Capiz. The results...