Organisations continue to invest in fan pages on social media platforms to improve user engagement. However, less than 1% of fans actively engage with brands online (Nelson-Field et al., 2012). Though a firm fan page has become an integral part of any firm's social media strategy, we are yet to...

Organizations seeking to improve user engagement continue to invest in fan pages on social media platforms anticipating that in a progressive global marketplace users will utilize these technologies, which will enhance organizational competitive advantages. With the steady growth of the number...

Social media platforms are becoming desired and efficient communication channel in a variety of markets. As a result of that, fan pages on social media platforms are now playing a central role in customer-firm interactions and firms are scrambling to come up with social media strategies for...

Purpose: While numerous studies have studied knowledge transfer (KT) and endeavored to address factors influencing KT, little effort has been made to integrate the findings of prior studies. This paper aims to classify the literature on KT through a detailed exploration of different...

In order to implement customer knowledge management concepts, companies need to deploy several mechanisms through the development and integration of currently available ways. Although customer knowledge management has been discussed in various circles, fewer studies have tried to discover a...

Nowadays, knowledge is the only resource that has the capability of offering competitive advantage and continuous improvement for supply chain partners. Thus, we should identify the enterprise key knowledge. In order to create new knowledge, supply chain partners are involved in continuous...