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Visualizing RFID tag data in a library for detecting latent interest of users
Ohsawa, Yukio; Hosoda, Takuma; Ui, Takeshi - In: Data mining for design and marketing, (pp. 277-293). 2009
Persistent link: https://www.econbiz.de/10003861774
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An implementation of correspondence analysis in R and its application in the analysis of web usage
Nenadić, Oleg - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003440657
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Netnography : finding the right balance between automated and manual research
Bartl, Michael; Ivanovic, Ivan - In: Web-Monitoring : Gewinnung und Analyse von Daten über …, (pp. 157-174). 2010
Persistent link: https://www.econbiz.de/10003938292
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Handset-based measurement of smartphone service evolution in Finland
Verkasalo, Hannu T. - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 1, pp. 7-25
Persistent link: https://www.econbiz.de/10003698721
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Consumers' willingness to share personal data : implications for newspapers' business models
Evens, Tom; Van Damme, Kristin - In: JMM : the international journal on media management 18 (2016) 1, pp. 25-41
Persistent link: https://www.econbiz.de/10011529113
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Interactive media usage among millennial consumers
Moore, Marguerite - In: The journal of consumer marketing 29 (2012) 6, pp. 436-444
Persistent link: https://www.econbiz.de/10009681518
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A data mining apporach for turning potential customers into real ones in basket pruchase analysis
Kazemi, Abolfazl; Babaei, Mohammad Esmaeil; Javad, … - In: International journal of business information systems : … 19 (2015) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011326851
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A framework for identification of high-value customers by including social network baded variables for churn prediction using neuro-fuzzy techniques
Abbasimehr, Hossein; Setak, Mostafa; Soroor, Javad - In: International journal of production research 51 (2013) 4, pp. 1279-1294
Persistent link: https://www.econbiz.de/10009689206
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Family preferences concerning online privacy, data mining, and targeted ads : regulatory implications
Clemons, Eric K.; Wilson, Joshua S. - In: Journal of management information systems : JMIS 32 (2015) 2, pp. 40-70
Persistent link: https://www.econbiz.de/10011409364
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Pervasive information gathering and data mining for efficient business administration
Garrigos-Simon, Fernando J.; Llorente, Roberto; Morant, … - In: Journal of vacation marketing : an international journal 22 (2016) 4, pp. 295-306
Persistent link: https://www.econbiz.de/10011634762