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Social media and constructing the digital identity of organizations : bibliometric analysis
Czakon, Wojciech; Jedynak, Monika; Kuźniarska, Aneta; … - In: Entrepreneurial business and economics review : EBER 11 (2023) 4, pp. 43-56
Objective: The study aimed to map the stock of knowledge on organizational identity in a digital environment. Research Design & Methods: We systematically reviewed the literature to map the current research landscape and identify gaps that need to be addressed to better understand how...
Persistent link: https://www.econbiz.de/10014490267
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Measuring the Value of Communication
Argenti, Paul A. - 2006
Persistent link: https://www.econbiz.de/10012734534
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Lingua Franca, Communication and Knowledge Transfer in MNEs
Chen, C. Y. (Chavi) - 2009
cause communication barriers, which may lead to conflict and hinder the process of knowledge transfer. Meanwhile, when MNC … common language does not guarantee successful communication. This paper focuses on the factor of language and reviews how the … use of language would influence the effectiveness of communication for successful knowledge transfer …
Persistent link: https://www.econbiz.de/10012718137
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Lingua Franca and Communication in MNEs : The Micro-Foundations of Knowledge Exchange
Jackson, Paul R. - 2009
capability would cause communication barriers, which may hinder the process of knowledge exchange. Meanwhile, when VT members … communicate and/or exchange knowledge, the complexity of cultural biases and language foreignness distort communication. This … successful communication. The focus of this paper is the factor of language, which reviews how the use of language would …
Persistent link: https://www.econbiz.de/10012718138
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The Influence of Public Relations and Communication Functions on Perceptions of Organizational Success, Innovation and Reputation
Blotnicky, Karen A.; Thurlow, Amy - 2021
Drawing on survey data gathered from senior public relations officers within Canadian organizations, this paper explores the extent to which the integration of the public relations function in strategic decisionmaking impacts the achievement of positive organizational outcomes. Three measures of...
Persistent link: https://www.econbiz.de/10014086729
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The Impact of Persuasive Communication in Advertising
COGALNICEANU, Natalia - In: REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF … 12 (2011) 6, pp. 233-238
Persuasive speeches and actions in the business world have become in time the most crucial elements, we might even say existential. Whether through negotiation or through manipulation, the partners or opponents, directs their efforts to obtain material benefits and/or emotional. The contemporary...
Persistent link: https://www.econbiz.de/10009650130
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Project manager’s pocket guide
Codin, CARAGEA; Gabriela, POPA; Laurentiu, MIHAILESCU - In: Economia. Seria Management 12 (2009) 2 Special, pp. 159-166
Today, organizations are becoming leaner, extra layers of middle managers are requiring specialists from marketing, engineering, accounting, and other departments to work together in ad-hoc project teams. Having no full-time, dedicated managers, these teams are often led by one of these...
Persistent link: https://www.econbiz.de/10004966403
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Think Small to Grow Your Business : Creating Micro-Niches Using Resonance Marketing
Friedman, Hershey H. - 2014
The Internet has made it relatively easy to start a new business. It is now possible to go after target markets that … the extremely competitive Global Internet Age are the ones that know how to be resilient and can adapt. This often …
Persistent link: https://www.econbiz.de/10013061346
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Sports and Internet Gambling : A Friendly Wager or a Threat to the Integrity of the Game?
McGowan, Richard Andrew - 2014
also show the connection between Internet and Sports gambling especially as it pertains to producing revenue for states …
Persistent link: https://www.econbiz.de/10013063888
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ADVERTISING IN SMALL AND MEDIUM ENTERPRISES - THE PRACTICAL EXAMPLES AND ADVICES
Grabara, Janusz K.; BartÅ‚omiej Okwiet - In: Annales Universitatis Apulensis Series Oeconomica 2 (2011) 13, pp. 45-45
‘Advertising lever trade "- it is not possible to determine the author of these"winged words", but we know that this slogan reviewers whole truth about the role ofadvertising performance throughout the economy and how its effective use may contribute tothe development of every enterprise...
Persistent link: https://www.econbiz.de/10009395358